24 Issey Miyake Hakata
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The 79-sq-m space is a ‘convenience store’ that sells a variety of Issey Miyake merchandise using a unique display system. Products are wrapped in transparent spheres, scattered throughout the shop. This not only reduces the need for hidden storage space, but also uses product colours to attract customers.
‘The hanger rails and display cases are not essential for the store, but the packaging holds a key to the success of the store design because each item’s package colors build the store,’ explain Hisaaki Hirawata and Tomohiro Watabe.
‘The hanger rails and display cases are not essential for the store, but the packaging holds a key to the success of the store design because each item’s package colors build the store,’ explain Hisaaki Hirawata and Tomohiro Watabe.
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